A tech utopia could be possible in a different world.

Having just read the Guardian article ‘The tech utopia nobody wants‘ it occurred to me that laying the blame on the nerds was unfair.  To some the idea of feeding the poor the artificial food stuff ‘Soylent’ in lieu of food stamps is a mark of a repellent future, just as there are people who rebel against the idea of Google glass becoming ubiquitous.  The problem is not a problem with the technology though, the rapidly changing nature of technology merely highlights flaws that have existed in society since the enlightenment era began.

Certainly there are solid reasons to allow the developers of technology to have less control over our lives.  Almost every piece of software I use has a feeling of being a beta version.  Some software is released in permanent beta; much of the software we use is supposed to be a finished polished version but is far from perfect.  Bugs and flaws are a common experience while we work on our computers; imagine if we had to put up with bugs and flaws in every aspect of our lives.  In fact we do have bugs and flaws running through many aspects of our daily lives because so many things are based around very modern technology.  The hidden pollutants and costs that frequently appear in our power sources, or the health problems caused by food additives are two examples of how technology exists throughout our lives and is not just the domain of silicon valley.

A very broad definition of technology would probably take in much more than the electronic world.  Stephen Fry, who is known for his love of technology once gave the example of the lighter as being the most important gadget ever invented.  We are so used to the lighter that we barely recognise it as something that hasn’t always existed, but almost everything around us is technology embodied.  Go back a thousand years and the average person might only have owned half a dozen things.  They would have had their clothing, which would have been barely more than what we might think of as a potato sack; they would have owned a bowl and maybe a knife; they might have owned a stool to sit on and a scraggy straw mattress to sleep on.  Aside from that there were not a great many possessions for most people; they were lucky to own themselves.  In the time since then technology has furnished almost everything around us.

When we live in what is arguably a tech utopia, or dystopia, already it cannot be fair to complain that the chaps in silicon valley are only now creating a tech utopia we don’t want.  We have had it for years already.  The complaint that it is only just happening now is simply fear of change.

However, it is not change in my view.  It is more of the same that we have been getting throughout the last few hundred years.  Many people are not happy and those who are happy are fully aware of reasons for the others to not be happy.  My opinion is it all comes down to a fundamental misunderstanding of utilitarianism.  Jeremy Bentham was one of the most influential proponents of utilitarianism, which is basically the belief that the greatest happiness of mankind should be the ultimate aim of all effort.  Naturally there are trade offs and under a strict utilitarian view it would be acceptable to sacrifice the happiness of the few in order to guarantee the happiness of the many.  The cruelty of nature prevents more humanistic philosophies from being practical as we simply are not able to prevent all unhappiness, misery and harm.

Bentham’s philosophy has had a strong hand in the dominance of the free market system.  According to the understanding of the free market we should be able to bring the greatest happiness to the greatest number of people by allowing competition to bring prices down and increase efficiencies so that eventually everybody will be able to afford all the luxuries they could possibly wish for and live in nice warm houses with big screen TVs and plenty of food.

The flaw in this of course is glaringly obvious but often overlooked; the output of the free market does indeed make people happier but as anyone with the most basic understanding of physics can tell you:- for every action there is an equal and opposite reaction, and, matter and energy cannot be created from nothing, only transformed.  There may be many other ways of saying it but essentially the free market doesn’t only create output, it also uses input.  The output makes people happy but it is often very much overlooked how much the input can make people unhappy.

There are minorities who are unhappy about many of the effects of the free market; unregulated industries creating pollution and other environmental problems comes to mind immediately.  Utilitarianism allows for the misery of the minority so long as the majority becomes happier; for this reason it takes a lot of impetus before many of the complaints against the free market are dealt with.  Often the solution itself is an effect of the efficient operation of the free market in that customers deliver a message by altering their buying behaviour.  There are many different and overlapping minority opinions that eventually become resolved in this way like direct democracy in action.  There is an area where there seems to be an increasing problem that is being overlooked which offends against the principles of utilitarianism and the basis of why we wish to use a free market system – the input that is needed to create the output that benefits us.

When the original English economist Adam Smith travelled through Europe as a tutor he met the French economistes whose ideas inspired his later book, ‘The Wealth of Nations’ and kick-started our modern approach to economics.  The economistes grew to be known as physiocrats as economics developed on account of their view that the wealth of nations depended upon the agriculture of the nation.  It was agriculture that fed the horses and fed the men and thus allowed work to be done and allowed development to occur.  Prior to this, wealth was largely considered to be how much gold and silver a nation possessed.  Since those days, changes in technology have caused the wealth of a nation to be defined more by how much oil it can access.  The more oil a nation possesses the more machines it can power and the more plastics it can manufacture.  The majority of the input needed to create our output is therefore provided by oil fields and coal.  The problem is that there is still a link in the chain that has more in common with the early days of economics when Smith was travelling through Europe.  We may not make great use of horses anymore but production still relies a lot on people.

So while we take out all our products in the hope that we will create the greatest amount of happiness, we must still input our own efforts to produce them.  We find we are not as happy as we wish because we are not producing enough wealth and enough products, and our solution is to streamline our processes, and become more efficient.  We must work our factories harder and create more output in order to create this greatest amount of happiness.  In theory this should work but it seems that at a most basic fundamental level the powers who oversee this process have overlooked the fact that the consumer is also the creator.  The streamlining makes the overall amount of happiness decrease as men become automatons working in streamlined production lines, always aiming for greater efficiency.  The reward for achieving greater efficiency is to be challenged to achieve even greater efficiency by the next appraisal.

Societal happiness decreases.  The solution: push harder to be even more efficient.

This is not the approach in all nations of the world.  Many countries and many companies are well aware of the absurdity of this approach, but often they only have this luxury while wealth is abundant.

To bring this blog around full circle to my beginning point I think one of the major complaints that can be levelled at a technological approach is that we have become so good at inventing and building machines and computers that we have forgotten that not everything runs like a computer.  Our technology may be very advanced but our understanding of medicine, psychology, politics, and economics among other disciplines is nowhere near as advanced.  Our mistake is to think that the lessons we have learnt in technology can be applied across all disciplines.  The analogies do not work.  Society cannot be run like a machine because the happiness we are aiming to create exists outside the physical processes of creation and consumption.  Everyone is aware that as consumers we are not machines, but the thing that legislators seem to have forgotten is that as producers we are not machines either.

Today’s blog has not been optimised for Search Engines

Search Engine Optimisation is an unusual art.  Do you remember the days when you would do a web search and the first page you would click on would simply be a list of all the words you could think of that just happened to include your search terms.  Nowadays of course you can present a website of any sort of content and then simply put your wordlist in the metatags; a mild improvement.  I recently started ditching my independent websites when one of them, a wiki, was taken over by what must have been content introduced by bots.  I assume it was bots because otherwise someone really had too much time on their hands and too little talent to spend it creating anything original.  I am sure there was some esoteric reason for filling up gigabytes of space with complete garbage but I have no idea what it was.   Of course, filling up gigabytes of space with complete garbage is a trade for some people, usually attached to an income from advertising.  A recent trend has been to draw in people with click bait, such as ‘you will never believe the totally amazing thing that this girl does with her swimming costume’, ‘List of the top ten most awesome ways to get your perfect job’ or ‘Scientists discover that using toothpaste has been linked to death in your sleep’.  Most of the times the titles are misleading, not totally amazing, not difficult to believe, etc.  People still click on them though and for that reason the web is becoming overwhelmed with them, especially when the popularity of a link is part of what pushes it up the search rankings to make it more easily visible and therefore more often clicked so that the problem self perpetuates.   A lot of the time the people writing these articles are probably talented writers but like everyone else in the modern world have had to put their ethics and morals to one side in order to obey rules blindly in the short term rush to grab profits.  Websites claiming to be focussed on business are likely to be doing top tens of skimpiest bathing costumes and websites claiming to be focussed on technology are writing misleading headlines that show a complete misunderstanding of an underlying scientific discovery.   The overall effect is a lowering of quality on the internet.  Little wonder that newspapers are disappearing behind paywalls when they find that their quality journalism is being ignored 9 times out of ten by people who have latched onto a ridiculous story that looks like it should have been printed in the Sunday Sport or the Enquirer.  Little wonder that the quality of journalism in the quality press is also dropping.  There are a few quality magazines/papers left and they seem to be as big in paper as they are on the web.  To be on the web is a great way to become lost in an electronic forest amongst the noise of a billion digital trees of rapidly changing cultural memes.  There is no way to really know what will rise to the surface but in general it will be whichever items have made the greatest use of SEO.   Things will change though.  Just like the height of SEO sophistication at the turn of the century was to simply fill a webpage with the contents of a dictionary, we will find that the tricks being utilised today will eventually be picked apart by advanced search algorithms.  Even using a few fresh ideas of how to aim searches could radically alter the way in which we search the web.  As computers become better at filtering out the garbage a lot of the unworthy rubbish that wastes our time will begin to disappear.  Even learning to really use the search boxes in our browsers a little better could allow us to banish a lot of the things that annoy us.   In ten years we may be able to create our own filter bubbles to let us see only the things we want to see.  Much like we can now ask Google to show web results or news results or video results perhaps we will be able to set up our own advanced tabs where we simply click once and suddenly all the cats in boxes are gone and they have taken with them all the candidates for America’s funniest home videos and every mention of what Miley Cyrus did last week.  We can already have a lot of control with advanced search on Google.  Some of the other search engines also offer differing degrees of control but it all takes trouble and thought to craft every search. One day all the trouble that has been take with choosing all the right SEO terms and putting in links to pertinent places may all have been for nothing.  In the short term the sites have certainly gotten the attention they wanted but maybe the tarmac of dross that covers the surface of the internet will begin to crack as weeds start to find their way through into your searches, soon grasses and trees will start to push the tarmac apart and maybe the dross will be replaced by a flourishing ecosystem of information and data, the way the internet should have been, the kind of internet that can change the world.  Perhaps this blog might even be read by some people then instead of them spending their time watching Ray William Johnson telling a dick joke.   Today’s post was inspired by this page from ClickZ - http://www.clickz.com/clickz/column/2354997/is-seo-dead

Jimmy Savile and the Reality Distortion Field.

It is shocking to read the information that has been coming out at the inquiry into the activities of Jimmy Savile.  A lot of what has been said implies further actions that cannot be proven.  A child taken by Savile who is not seen alive again; admissions of strange behaviour in the morgue and abuse of bodies; the keeping of trophies taken from the dead; connections with children’s homes where sexual and physical abuse was now known to be rife.  Worst of all is the fact that all this latest information is only that which is associated with his behaviour within the hospital system.  There is such a huge amount of abhorrent behaviour that it is easy to forget that he would have led a similar life out in the rest of the world.

A lot of the claims being made against Savile in the NHS reports being discussed at Leeds General Infirmary sound so outlandish that if it weren’t known that this is an official inquiry it would be easy to believe that a lot of his behaviour was nothing more than urban legend surrounding a vile criminal.  As it is, the truth is that he very probably did not just the things that have been claimed in the NHS reports but also much else besides.  

Inevitably where there is a likelihood of making financial claims against his estate and claims in tort against the hospital services that enabled him there will be people trying to take advantage of this.  Even if there is no one trying to take advantage there will be a perception that people will try to take advantage.  For this reason each claim of abuse will have to be examined to determine that the claimant is not simply making things up.  Another inevitability is that a lot of real claims may not have the requisite level of proof to satisfy an investigation.  When many of the victims were already dead there is even less proof; dead men tell no tales.

The police have identified fewer than 300 crimes according to one of the reports I have read today.  Over the long life of Jimmy Savile this would not even represent the tip of the iceberg.  Anecdotally, sexual assault was literally something that Savile habitually committed with a far greater frequency than anyone I know has ever had hot dinners.

When I first started investigating Savile I was struck by the coincidences surrounding his connections with The Yorkshire Ripper, Peter Sutcliffe.  One of the victims was left just outside Savile’s home; another was left inside the grounds of a hospital, not one of the hospitals with which Savile was intimately associated, but that would be stupid, however it would certainly cross his mind that a hospital’s grounds would be a reasonable place to dump a body; another victim left at a location that even shared Savile’s name, sadistic humour?  Savile’s friendship with Sutcliffe at Broadmoor; the fact that during Sutcliffe’s teenage years Savile was the manager in one of the local clubs Sutcliffe may well have frequented.  As if all these coincidences weren’t enough I later discovered that during the investigation into the murders Savile was even accused by an anonymous tip off.

I am certain that the crimes of Savile go far further than we will ever be able to prove, far further than we will ever even be able to suspect.  What interests me now is how he could ever have managed to get away with it for so long.  If anyone were to commit half the atrocities the police are certain about they would ordinarily have spent most of their lives in prison.  Savile has been described as being perceived as a National Treasure despite the fact that so many people knew about his personality traits that everything short of public accusations had been made on television.  Somehow he sustained his image as the kindly millionaire doing a lot of work for charity right up until his death.  Once he was gone the house of cards collapsed.

An expression associated with the late Steve Jobs was the ‘reality distortion field’.  Steve Jobs was able to assert his personality so strongly that he could make the impossible real.  His engineers knew that the things he asked of them could often not be done.  Steve asserted that they would be done anyway.  By the time of Steve Job’s death the things they had made were of such excellence that they had reshaped the technological landscape and made his company the most valuable company in the world.  Steve travelled in India in his youth, spent a lot of time meditating, and had claimed to have been enlightened.  These are all the sort of things that one would expect to hear from the sort of person who could have an ability to shape reality with the force of his own personality.  

Steve had the backing of the traditions of eastern mysticism and ancient belief systems in the qualities he used to change the world.  It seems to me that Jimmy Savile exercised a dark counterpart to this reality distortion field.  He could seemingly do whatever he pleased and never be caught.  It was so obvious that his behaviour was conducted in full view of the British public.  He was a regular fixture on British television, often with children sitting on his knee, often with his arms around scantily clad teenagers on Top of the Pops.  He made open admissions of some of the things he did to nurses in the hospitals.  Many of the things he did there were well known to them; he had a reputation.  Yet it was only after his death when his personality was no longer there to exert its influence that the reality distortion field came crashing down.

This all sounds a bit esoteric and I apologise for that.  I am making no supernatural claims about either man.  I am merely observing that there is a similarity in their two vastly contrasting contributions to mankind, a similarity that could certainly appear to more primitive minds to have supernatural explanations.  The psychology behind whatever allows for such forceful personalities to extend beyond themselves is at present something that we are not yet able to fully understand.  The disciplines of psychology and psychiatry are still in their infancy and the number of variables involved, plus the difficulty in making constant enough and accurate enough observations on something as impermeable as the human mind makes it tricky to develop our knowledge further.  

Despite my belief that this could all be explained in purely scientific and rational terms I am convinced that what we are able to observe in these two contrasting examples is an ability to shape the perceptions of others by providing such psychological cues that they could effectively twist reality to their own wills.  The fact that folklore has developed describing such personalities before is evidence that this sort of thing is not previously unheard of.  Where Steve Jobs has changed many of our lives for the better with his ability to push technological development forward, Jimmy Savile has done the opposite, satisfying his own selfish desires and inflicting misery and unhappiness around him.  Where one might have been seen in the past as the prophet (he certainly turned a profit), the other would have been seen as one of Satan’s minions on earth.  Had he lived in an age where such beliefs were prevalent I have no doubt that Savile would have used such a title to enhance his power.

Advice for modern business

A change of tack today.  I am sure I have begun posts before by reminding folk that I am not a fan or corporations.  However today I have advice for business.  I often don’t say anything to people because whatever I am thinking simply seems too obvious, I later discover that the point I would have made was actually never considered by the person with whom I am speaking.  It occurred to me today that the usual polemical debate going on between the two sides in this issue might be a sign that many people did not realise there is a middle path other than compromise.  Most business owners are simply too busy working to give deeper consideration to the environment in which they operate.  This is why there is a necessity for academics to have think tanks in which they address issues on economics, sociology, etc.  Today I therefore offer the following advice to the corporations of the world, and in fact anyone else who wishes to find a gap in the market.  If it is followed then the result should be profits, happy people, healthy world, and even a change in my opinions.

 

The main aim of modern business is to make profit. If it weren’t enough that this is the desire of the business owners and board it is also enshrined in law by the Companies Act.  When making decisions there is a set of priorities to which the decision makers must adhere.  When it comes to things that affect the environment and greater society there is little more than an optional footnote to consider.  If that weren’t enough to upset people even customer satisfaction ranks well below profit.

 

Naturally this rule is very easy to enforce.  People like profit.  People like profit to such an extent that it even blinds some of them to avenues by which they might obtain more profit.  Many of you will be aware of the psychology experiment where children were left alone in a room with a plate of sweets and the promise of being allowed two if they could resist the temptation to take one.  For those who do not know this experiment there were two ways in which the children approached the task.  Some of them distracted themselves, playing with toys or looking elsewhere.  Others obsessed on the cakes, staring at them until they could no longer take the tension and had to have one.  The ability to focus on other things turned out to be a valuable trait in later life.  Being able to consider long term benefit over short term benefit helps many people in business and also in their personal finances; imagine where we would all be if we could not prepare for our old age.  One of the theories put about concerning the demise of the Neanderthal was that it lacked our ability to think in the long term.  It always feels necessary to obsess on the bottom line in business, but this is what stops one thinking ahead.

 

It is a constant complaint read in the business press that thinking in the short term is a continual source of trouble, from businesses being ill prepared for the future to the entire financial collapse.  With larger businesses the fault is difficult to pinpoint as even when the managers care about the long term they have to balance this against a a multitude of smaller issues, the most obvious of which being that many of the little people can only make enough money to live a decent life if they throw away their ethics in pursuit of bonuses.  When I worked in retail I lived in a culture of customer service where the company insisted we believe in making the customer happy and at their ease at all times.  We also had to balance this against the company insisting we must always make more money and compete against other stores in an effort to achieve an unobtainable bonus that had the same chances of being won as the carbolic smoke ball company planned for their £100 reward.  It didn’t matter how ethical the company was because we weren’t permitted the luxury of our own ethics.  Nor did I believe the company’s ethics had been seriously developed.

 

The result was that our business did reasonably well but superficially skimming the web revealed that hundreds of people hated us, hated our stores, and even hated us approaching them.  The reason this continues is all down to profit; until the enmity is reflected in the bottom line none of the directors will think to do anything about it. Unfortunately at that point the share price starts diving into a horrible spiral from which many companies fail to recover.

 

The profit motive itself can be damaging to further profit. 

 

The biggest profits are those being made by banks and utilities, the two most hated types of organisation must be the same.  A lot of people are moving to building societies to escape the first, entire towns are going solar to escape the second. 

 

Goodwill can be difficult to get.  Obtaining new customers is traditionally reckoned to cost about five times as much as retaining old customers. At present though we are in the middle of a worldwide, highly publicised financial crisis. In addition to this we are more connected than ever.  People don’t even get out of bed before they have read the concerns of their friends and acquaintances.  Many of those concerns are about greedy companies, greedy politicians, corporate mismanagement, environmental disaster, extinction, etc.  Goodwill is rapidly ebbing, bad will is snowballing.  Groups manage to gather hundreds and thousands of signatures on anti corporate petitions in a matter of hours.  Perhaps these petitions aren’t as effective as the public are hoping, but how long will the public put up with that before upping their game.

 

This might all sound like bad news and negativity but many of the greatest entrepreneurs do not recognise such a thing as bad news, only untapped opportunity.  When people turn away from one paradigm in droves, they turn towards another.  Apple’s Tim Cooke recently told his shareholders that if they didn’t like Apple’s decisions then they had the option to sell their shares.  This was reported as being in reaction to disgruntlement over maintaining environmental standards that were not reflected in profit.  Tim said that Apple did not use profit as its main motivation.  In my opinion he meant that Apple did not use short term profit as its main motivation.  The respect he gained by making the statement will translate to future sales.

 

The only way to succeed in a competitive market is to stay one step ahead of the competition.  This is easily done in the current business environment.  Where there are a huge number of disgruntled customers the obvious course of action is to give them what they want.  The big reveal is that this isn’t being done because companies don’t know what they want; worse, they think they do know.  It is in general a race to the bottom in prices. In corporate philosophy this is the best method to ensure continually increasing profits.  That is not what the people ultimately want though.  Whilst it is easy to sell things when they are cheap and often things are horribly overpriced, there are other concerns about which people are bothered. The whole conspicuous consumption thing is built into us by our evolution but that does not mean it is beneficial for us in the modern world.  Some trees will keep growing taller until they collapse under their own weight when they are put in an indoor environment.  We will keep handing over cash for junk as long as it is at a good price because we have the built-in desire to consume and compete.  We are as likely to destroy ourselves as the tree because our evolutionary urges use as little thought as the tree despite our ability to think.

 

We are only just beginning to think at a wider angle.  We are only just beginning to focus in the long term.  This is a great opportunity for business because a broad field is about to open in which the fallen behemoths of the corporate world will lie, destroyed by their inability to adapt with the same flexibility as their customers.  When the public are unhappy then it is obvious their desires are not being met.  Wherever businesses are thinking about how to protect their future they should realise that if they have something people want then they are going to be in demand.   What people are now concerned about begins at the bottom of Maslow’s hierarchy of needs; their safety is paramount, they need a healthy environment to live in; their family is important, they need to leave a world for their children; their health is important, they are beginning to learn that so many substances developed in recent years are damaging to health; their egos are important; they don’t wish to see that they are on the bottom rung of the social hierarchy while a minority sit in extravagant luxury at the top.  Ultimately their spiritual needs are of importance and these are not supplied by filling the world with Tarmac and burning the forests any more than any of their other needs.

 

If you think it is business as usual when the world is changing all around you and there is disgruntlement en masse then you are not going to be in business for long. If you learn to anticipate and recognise the turning of the tide before your competitors then you may be one of the heroes of the future world just as Henry Ford was one of the heroes of the past.  I am not going to patronise anyone by describing in easy to follow steps how to start a business for the changing world; some businesses will succeed and some will fail, the same as it has always been.  I just wish to point out that supply should meet demand and that the public is now demanding something that is being supplied by precious few entrepreneurs.  

The Inequality of European Equality

The European Union is built on a number of principles based around fairness and the encouragement of cooperation between nations.  Equality is central to the philosophy behind this.  As is so often the case with the law and politics it is subject to continual change as precedents are set in courts and legislation is finessed by the legislatures of various countries and of the Union as a whole.  As is so often the case with the workings of mice and men, nothing seems to work quite right the first time.

Equality is important to Europe largely due to the fact that Europe has been largely under the influence of Christianity for well over a millennium.  Combine this with an inbuilt sense of fairness shared by all humanity and the aims of the Union and we end up with an aim for Union legislation that is important enough to create massive disturbance to the economic balance in some countries.  The idea of discarding equality and delivering preferential or prejudicial treatment to different members of society is more politically daring than the idea of simply brushing our hands of the whole idea of Europe and drawing a curtain on further involvement with the Union.  This is why UKIP and other parties with similar philosophies have grown so much more influential in recent years.

Immigration is a large target for enmity of newspapers and the disaffected.  There are continual complaints that jobs are being taken by immigrants from poorer countries.  There are even complaints that the same immigrants seem to also be claiming all our benefits at the same time.  Naturally they are an unfair target designed to distract the public from the far greater causes of economic problems within our country.  Most people are fully cognisant of the fact that immigrants provide the country with a dedicated workforce and contribute to a lot of our overseas dealings to the overall benefit of our economy.  The greater diversity of our population is beneficial on so many levels from natives of Europe developing tastes for products we can export to fresh DNA entering the genetic makeup of English people.

A far larger problem than immigrants coming into the country is the level of employment amongst those who are native to England.  A very small percentage of benefit claimants are taking money because they can’t be bothered to work and do not wish to look for a job.  A far larger proportion are actively seeking work and are unable to find it.  Public figures such as Edwina Currie echo the sentiment of Norman Tebbit that the unemployed need to get on their bike and find work.  The unemployed say they are looking for work and they are told they are not looking hard enough; they need to motivate themselves harder.  It is in the motivation to find work that the problem is developed.  There is a fundamental misunderstanding of the effect of ‘equality’ on the motivation of the work seeker.

Workers are largely in agreement that what motivates them to go to work is their pay.  If the employer stopped paying them then it would not be long before they would go somewhere else where an employer would pay them.  Likewise if they are being paid half the wage of the man next door who is doing exactly the same kind of work then it will not be too long before they start considering changing their affiliation to their neighbour’s employer.  This might seem obvious but it is central to the complaint that the unemployed are not motivated to find work.  If there is truly equality then there is equality of wage and therefore equality of motivation.  It therefore follows that all the unemployed are equally motivated to find work and that they cannot be at fault for not being motivated enough.  So where does it go wrong?  Why are people who should know better accusing folk of being too lazy to work?

The flaw of the system lies in misunderstanding what equality truly is.  There are so many factors to take into account when discussing equality that it can be difficult to develop an understanding of what constitutes equality without putting some deep thought into formulating an answer.  Naturally there is no time for most people to put deep thought into anything these days because they are too busy juggling a multitude of tasks to try and out compete everyone else in order to earn enough money to spend it on televisions, cars, horses and whatever else can be found to distract them from putting deep thought into anything.  Combine this with a far less rigorous education system focussed on developing vocational skills at low cost in short time and you find that few people really consider equality on more than a very shallow level.

If thought is not put into the subject of equality then it is plainly obvious that £10 in one person’s pocket is equivalent to £10 in any other person’s pocket.  £10 will alway have the exact value of £10.  Hence it is called £10.  If you are thirsty and need a drink then £10 can buy a lot of beverages.  Going on the logic that £10 is always worth £10 we have now found a solution to people who cross deserts dying of thirst; simply ensure they have a plentiful supply of ten pound notes and they will easily make it across.  Quite obviously there is something very wrong with this logic.  The beverage purchasing power of £10 is vastly less satisfying in the middle of the Sahara than it is in the Dog and Duck at last orders.

That is an extreme example but it serves to show that motivation will not always be equal for the same sums of money.  I daresay at last orders in the Dog and Duck I could convince some people to do all sorts of ridiculous and embarrassing things in exchange for £10.  If I was to try and similarly motivate a man dying of thirst in the middle of the Sahara then I would not be able to repeat what he would probably say to me in response, even though he is plainly in far greater need of a drink.

Likewise when motivating the unemployed in England there is the problem that the purchasing power of £10 in London is substantially less than the purchasing power of £10 in a rural village of Poland.  At first this does not seem like too much of a problem until you consider the Polish speaking ability of the average English person.  English folk are famous the world over for their language speaking expertise; everyone knows how bad it is.  English folk are therefore most likely to wish to spend their wages on buying a house, food and all other products in England rather than rural Poland.  A Polish worker on the other hand is far more likely to wish to save his money until he returns to his home country.  He will spend some to stay alive in England but he is no idiot, spending all his wages in this expensive country would be stupid when he knows that he will one day most likely be going home and he knows full well how cheap everything is back home.

The equality of wage is therefore not equal when judged by the ultimate spending power of the money the worker takes home.  The motivation is therefore unequal according to the same buying power.

So far this is all relatively simple and obvious.  Yet this does not seem to have been realised by the majority of crafters of policy.  Either that or they are keeping it well under their hats.  From here on in it all gets a lot more complicated.  Not all English people want to stay in England to spend their wages.  Not all immigrants wish to return home.  Some immigrants come from countries where they can make great use of the money they earn in the nation where they work; other immigrants come from nations where there is not all that much to buy on the shelves and the governance of the nation does not promote fond thoughts of returning.

Within the country that has an influx of economic migrants the government’s main concern should always be the people within its borders.  This does not necessarily mean favouring natives above immigrants but it does mean promoting the best opportunities for those who feel an allegiance to that nation and not demonising those who are restricted to being indigenous.  There are a great many hurdles to be countered in making sense of a system of equality that is inherently unequal but possible methods to deal with it would certainly include enabling greater cross border migration for reasons other than simply finding work.  If all migration is aimed at finding work then the problem will always exist that natives of countries favourable to paying a good wage will always be disadvantaged.  Employers will always be encouraged to pay wages that are not feasible for natives because they will always find employees from poorer nations for whom such wages are feasible.  It must be possible to give the native of that country the same spending power as the immigrant and the only way to do that is to ensure that emigration to poorer nations to make use of money seems as logical to the native as immigration to earn the wage seems to the native of the poorer nation.

It seems natural that language education should be heavily promoted in these economically wealthier nations.  Television and popular culture should also include far more international offerings.  Cross border travel should also be made easier; on an island this is obviously trickier.  Inevitably the only way to end the phenomenon of people from poorer nations having the advantage of greater motivation is the eventual equalisation of living standards.  As Employers take advantage of the availability of a more affordable work force we will ultimately see living standards dropping in England to match those in the poorer European countries.  This will further push the gap between rich and poor.  Naturally this is not ideal.  A way to prevent this eventuality would be to do whatever is possible to raise the living standards in each of the poorer nations.  This is part of the intention of Europe as a single political entity but to leave it up to the evolution of the market is going to create a painful and unenjoyable process for those who will lose out in the early stages of the transformation.  In the long run it seems inevitable that this is going to become a greater problem so it seems a good idea that these things need to be dealt with as soon as possible rather than dragging them out.  There are probably a great many other devices for resolving the problem but the first hurdle is to develop recognition that equality is far more complex than people seem to think or our governments are prepared to admit.

Google’s purchase of Nest may be a far better idea than it seems.

I have found myself drawn into the debate over the recent acquisition of Nest by Google.  As Nest is a maker of thermostats it is not a subject I would have paid the slightest attention to if it hadn’t been so extensively covered on the Tektalk podcast; by covered I mean panned, slated, poopooed, belittled, you get the drift.  A lot of people seem to be somewhat shocked by the purchase as it cost Google 3.2 billion dollars.  When Google itself has just under 60 billion in spendable assets then it makes 3.2 seem like a lot for a company I had never heard of until this week.  Playing devil’s advocate I intend to defend the purchase.  It seems to me that this is a lynch pin in the Google game plan.

My initial reason for looking deeper is that my wife feels the cold really badly.  I mean Really Badly, with capital letters.  When I am walking around the house in a Tshirt she will be wearing two cardigans and two blankets with a hot water bottle and the central heating on.  The idea of being able to turn the heating on when we are still ten minutes away from home is something that we would want to have asap.

My second thought is that this is a perfect additional tile for Google Now.  I have installed Google Now on a couple of occasions but aside from its excellent speech recognition it is of little use to me.  I work at home, I don’t drive, immediately a lot of its use disappears.  I also feel like an idiot talking to my phone in public and if I did I would find that it couldn’t find a 3g signal so I was wasting my time.  Such is the problem of living in the countryside, if I use anything other than an ancient nokia I have no hope of getting 3g.  If my heating could learn to control itself according to my motions then I would have a lovely toasty home all the time and my wife would be far more happy.

The best reason for my optimism in the purchase of Nest though is the money it will be able to save consumers.  I have heard the opinion that this is an expensive purchase, and wasted money but when your heating can learn how best to save electric in doing your will then you are going to save a lot of money.  Nest themselves reckon the saving will be about 20% of your heating bill.  This will pay for itself in no time.  Aside from the benefit of saving cash for your pocket you will also have the huge benefit of easing a great deal of stress on the environment.  Climate change will be reduced, air will be cleaned, customers will save money, which they will probably spend on tablets, phones, and any number of things in the google play store.

The big problem with the whole deal is that everyone expects Google to misuse the information gleaned from these sensors.  Everyone thinks that there is a wealth of advertising opportunities to be had from being able to monitor every movement of the owners of these devices.  Of course everyone is right about this, but Google have promised not to take any sneaky peeks at this data. Google have said that they will only use the data for purposes in the operation of the devices themselves, heating related, etc.  Given the billions spent on heating I am inclined to believe this, why alienate your customers to sell adverts to any other kind of business when you can use your knowledge to influence the sale of contracts that far overwhelm the amounts spent on mobile phones or broadband?

Another key in the puzzle that makes me think that Google will not look at the data is the even more recent news that they are going to be investing in Deepmind AI.  They will not need to look at any data, if they take the AI in the right direction they will be able to rely on the devices themselves knowing exactly how to use the data to maximise profit and there will be no human to see any of the data at all.  The data could be misused and noone would ever know because it could all happen inside the machines.

3.2 billion is a lot of money but in the long term it is less than most of use realise.  Naturally if you or I had this kind of money we would most likely become overwhelmed by the possibilities and disappear off on a long holiday/spending spree that would never end.  In multinational business dealing in the kind of devices that everyone can make use of it seems like a smaller amount.  All the same it is still a lot.  However as stage number one, the opening gambit of a far longer play, it might seem far less.

Nest is run by a team that have Apple pedigree.  This is valuable.  This is part of the legacy of the insight of Steve Jobs.  He may be gone but some of his decisions live on, and his decisions hold a mystique when compared to the decisions of all other CEOs.  There are a number of teams doing similar things with sensors and the ‘internet of things’ but they are all unknown quantities.  When a company has access to the resources of Google and has a serious game plan then there is no point skimping over the odd billion and risking getting stuck with a bunch of numpties who have been mismanaging the company you are buying.  If you buy tried and tested Apple veterans then you know you are getting quality.  That is a weight off your mind because the odds severely suggest you have made the right choice.  It is probable that there were some key patents involve in the acquisition.  Home automation seems like it was the natural next step in Google Now’s design, they could have been balked by the patents held by Nest.  There are other companies doing similar ‘internet of things’ tasks, but of them all, the combination of factors in Nest make it a no-brainer.

It is obvious that Google are playing a long game.  In a way they are far more able to get away with this than most companies.  Most companies have to worry about the next shareholder’s meeting and reporting the maximum amount of profits because they are always in competition with others and therefore need to cut costs all the time.  Google is currently free from this rat race and is still able to dream.  They have always been a very adventurous company willing to innovate to a massive extent and no matter what happens they can fall back on the massive profits brought in by being the go-to search engine, an actual verb in the dictionary.  This allows them freedom from the usual constraints of short term operation that usually control the decisions of companies.  Asimov wrote of a mathematician who predicted a thousand years of future in the foundation trilogy.  Although a thousand years is excessive it is my belief that Google are focussing on the distant future.  They probably have intentions of occupying a particular position in 2035 but in order to get there it is imperative they make this purchase now.

With most companies we all know what they are planning.  We might not know the specs and the design of the next Blackberry or Ferrari, or Conran, but we know roughly what they will be doing.  We know roughly what they are working on at this very moment.  Google is not that kind of company.  They could be working on anything.  Is it software?  Is it a phone, tablet, car, computer?  Are they working on giant robots, drones, space craft?  Nothing would surprise me with Google and for that reason I think that all the criticism of this purchase is looking at this all from the wrong angle.  Nest is an expensive acquisition but it may not be long before it begins to make a lot of sense to the rest of us.  The future is always coming and often it takes us by surprise.  We ought to keep our eye on Nest to see where the next surprise comes from.

http://www.businessweek.com/news/2014-01-28/google-nest-heats-up-takeovers-in-race-to-control-home-real-m-and-a

http://venturebeat.com/2014/01/27/robots-nest-now-artificial-intelligence-googles-next-big-buy-is-the-ai-company-deepmind/

http://news.cnet.com/8301-11386_3-57617161-76/how-google-and-nest-could-get-the-smart-home-all-wrong/

http://www.theguardian.com/technology/2014/jan/13/google-nest-labs-3bn-bid-smart-home-devices-market

http://www.theverge.com/2014/1/14/5307530/why-is-everyone-disappointed-by-google-buying-nest

http://www.telegraph.co.uk/technology/google/10570051/Google-buys-Wi-Fi-thermostat-company-Nest-Labs-for-3.2bn.html

Transatlantic Trade and Investment Partnership.

I have been forced to comment on a great hooha spreading across the internet at present that seems to be getting a lot of people unnecessarily upset.  Anyone who has read my blogs in the past will know that I do not approve of corporations and they might therefore be surprised to hear I am not against the Transatlantic Trade and Investment Partnership.  I have always been a bit paranoid about the powers over my head ever since the days they were all poised to destroy us with nuclear missiles at any second so I am slightly surprised at my acceptance of the TTIP myself.  There are a number of commentators who are riling up the internet as though they were poking a wasps nest with a stick.  Of course the internet is quick to anger and there are millions of people who now oppose the TTIP.

I can’t help thinking that such an opposition is a sign of what I shall call farageing.  It seems strange to me that people who consider UKIP to be a group of morons have no problem with applying UKIP logic to the idea of an agreement with the States.  I can see where they are coming from to an extent.  I have no uncertainty that there will be a lot of negative effects from such a partnership.  However I am also sure there will be a great many positive effects from the partnership.  Such is the nature of change and if we were not able to put up with it then we would all be living in small villages of mud huts eking out a poor existence from what we could forage and farm in the small patches of land around us, with any excess being taken by marauders.  Whilst I might like to try such a way of life for a holiday I don’t think I would like to live there.  Change will always bring bad things but at the same time it tends to bring more good, that is why the majority of us would not trade our current homes for one a thousand years ago.

When England joined Europe in the early 1970s we felt a great deal of change.  Within a few short years there were an overwhelming number of new goods in the shops at ever reducing prices.  Admittedly if you want to buy a decent bit of Deutsch Wurst then you still have to pay a massive amount more than you would in Berlin but at least you have the option.  To compare what we can now buy in the stores compared to the early 70s you would be forgiven for thinking that the wartime rationing was still in operation at that time.  The breaking down of the barriers in Europe and the loss of customs tariffs on European goods allows us to live the colourful lives we have now rather than the grey lives we had then.  It also allows the producers of this country to sell with greater ease in Europe and when the pound becomes weak it means that there are far more customers helping to boost it up again.  Back then it was the way in which food improved that I was most impressed by.  Nowadays the thing that most people are having trouble buying and the thing that most people are coveting is electronics.  Our free trade agreement with Europe does not help too much there because in Europe it is England where the prices of Electronics seem to be most affordable on average.  If we had a trade agreement with America then we would suddenly gain the benefit of the fact that America has very low prices on Electronics compared to most other places in the world.

Aside from all the other benefits that might come from a trade agreement we would quickly find our capability to push our country technologically would become far more affordable.  Computers, tablets and phones would be cheaper and all the benefits of them would become more attainable.  Education would become cheaper for those who use such technologies to push themselves harder.  That education would be more useful with an extra market that wishes to trade with us without barriers.  This is only one aspect that would be helped by the agreement.  Those in favour would touch upon others.  Throughout the whole of Europe it is probably England that is positioned most favourably to benefit from this agreement.  We share a very similar language to the Americans.  They even name it English as it is so similar.  For us the agreement will be far easier to slip into than for the Germans or Greeks.

The one failing of the agreement that is being pointed out by the naysayers and is drawing all the negativity is the rights it gives to corporations to use arbitration to challenge governments that adversely affect their business interests.  Ironically the people who seem most alarmed by this are the same people who usually wish they could challenge the same governments themselves for all manner of idiocy.  They seek to challenge the governments for the idiocy of allowing corporations to challenge the governments.  It is true that we consider ourselves to be living in a democracy and we wish our desires to be adhered to.  With this in mind we vote for politicians to represent our wishes.  Once politicians are in power they can pretty much do what they want for the next 4 – 5 years.  What they do is usually appeal to the readers of the most popular newspapers because whatever rubbish is published in them will determine whether they get to keep their job at the end of the period.  Corporations are not one of my favourite forms of institution but at least they do listen to the actual democratic majority.  There are so many twists in the way that politics works that almost everyone must now be familiar with Winston Churchill having said democracy is the worst form of government.  The fact that he then said, ‘except for all those other forms’ meant that he still favoured democracy but simply felt its execution needed work.  The beauty of a corporation is that it will listen to the will of the customer.  One thing that many corporations have in common is that when they were not attentive enough and flexible enough to do what the customer wanted they went bust.  The thing that all the other corporations have in common is that they were attentive enough to do what the customer wanted and they thrived.

In general the TTIP is unlikely to cause a great deal of arbitration to be focussed against our governments.  It is a measure that is put in place in such agreements to protect companies in the worst possible circumstances where governments are using unethical levels of protectionism for their own industries.  This does not mean arbitration will be absent.  There will undoubtedly be some egregious use of the measures and no doubt we will all tut and blame the TTIP.  This will not change the fact that we will gain massive benefits from the TTIP.  It will also not change the fact that we are entering a new era of democracy.  We are being given a far more direct form of democracy than we had before because if we disagree with the way the corporations abuse such measures we have the ability to stop shopping with those corporations.  We have the ability to tell our friends to stop shopping with them.  With the internet what it is we have the ability to tell the world to stop shopping with them.  If the TTIP affects the web to such a degree that we cannot, and if this is something we dislike then we have the ability to set up meshnets, we have the ability to use usenet.  We still have a right to free speech, we have the right to say something about these corporations and they will quickly learn that the TTIP does not give them carte blanche to abuse their positions.

There will be change.  I have already said this.  But we live in a changing world.  Think of it not as change but as adaptation.  This will be a time of great empowerment for average people, if we want it to be.  Moving the emphasis of control away from government towards corporation really moves the emphasis of control into the hands of the people, and that is where it should be.

Further information can be found at the following URLs and at any to which they link.

http://mikesivier.wordpress.com/2014/01/15/osbornes-bid-to-end-democracy-by-the-back-door/

http://www.theguardian.com/commentisfree/2013/nov/04/us-trade-deal-full-frontal-assault-on-democracy

http://www.theguardian.com/commentisfree/2013/nov/11/eu-us-trade-deal-transatlantic-trade-and-investment-partnership-democracy

You will also find amongst them links to petitions of opposition if you so choose but you will need to find them yourselves.

Altruism and Materialism

The careers advisory board has revealed that young people at present prefer to seek work that will principally make a difference.  Work with a purpose greater than simply serving one’s self.  This is at odds with what the generally accepted wisdom currently is.  We have recently lived through an era marked by Thatcher’s privatisation of public services; Milton Friedman’s assertion that the greater good is best served by companies always seeking growth and the benefit of their shareholders above all else; Gordon Gekko’s ‘Greed is good’; and Ayn Rand’s philosophy that through devolution of responsibility to our own selfish interests the greater good of the whole is served by all members of society focussing on the mote in their own eye.
In a world where we are all surrounded by materialism proclaimed on every billboard, and the quest for the latest and greatest technology as soon as it is released, it seems surprising that those who are now entering the job market have their attention focussed on a more altruistic end than earning enough money to take part in the 20th century model of consumerism.  Over time a pattern has been revealed whereby times of prosperity are marked by self interest, and times of recession are marked by altruism.  Naturally the committed capitalists will cite this as evidence that self interest causes prosperity and altruism leads to recession but living through the current economic downturn it is plainly obvious that altruism is a response to the uncertainty of a world in which there is not enough to go around.
Go back further to World War 2 and we are all familiar with the tales of the blitz spirit.  As everyone was forced into terrible conditions by the constant barrage of doodlebugs sent over from Germany the city dwellers of England drew together with such bonds of camaraderie that many people have looked back fondly upon the war.  Our basic humanity will not allow us to sit idly by while others suffer.  Likewise our basic understanding of justice will not allow us to give excessive pity to those who exhibit their failure to contribute during good times because they are drunk on cheap cider in the doorways of derelict houses.  We are well able to tell the difference between those who are undeserving of poverty and those who should be able to escape it by an effort of will power.  There may be some who do not care at all about the poor under any situation and there are also those who will go out of their way to help others no matter what the situation but these are the outliers.  The vast majority of average people seem to react by helping those in need during hard times and helping themselves during good times.
It would seem that there may be something in the philosophy of selfishness, but only in times when society is running on an even keel.  When society is experiencing times of hardship then the philosophy subconsciously followed by average people is far closer to the ideals of Marx.  The pattern is observed not because people have made a conscious decision to follow one economic model or another but because it is inbuilt at the most basic evolutionary level.  If society is ok then we do not need to worry about society; we can focus on our own well being.  When society is falling apart then we had better start worrying because we live in society and society surrounds us; if society goes then we all go.  This is something with which we have had to live for millennia.  We know it is a tendency and need that has been constant for millennia because that is what is necessary to cause it to become part of our psyche.
Intellectually there may be many reasons to ignore the sea change in popular consciousness that has been recognised by the careers advisory board but it is hard to ignore the similarity with the flux of the cycle of revolution outlined by Crane Brinton in his anatomy of revolution (1938).  Without the change in thought and approach that has been shown by jobseekers the financial breakdown would lead to the organisation of the discontented before impossible demands were made on those who rule.  The shift in popular consciousness may well be a safety valve protecting this from being an inevitability.  The mass consciousness becomes a hive mentality that has evolved to seek the survival of society as a whole.
Where until recently happiness has been sought by the satisfaction of material desires the goal posts are continually moving.  It has been proven that in countries with greater economic equality there is a greater sense of happiness but in those where there is a great gap between the rich and the poor there is far greater dissatisfaction.  Satisfaction of material desire is relative.  Mankind strives to keep up with the Jones’s to satisfy their desires.  This is what the entire conspicuous consumption supporting our consumer society depends upon.  This is the greed that Gordon Gekko and more recently Boris Johnson have been telling us is good.  This is the driver that has propelled our economic success thus far.  The reason it is dying now is because it is futile.
Just as someone suffering from depression has simply given up under the futility of fighting the slings and arrows of ebbing fortune, the mass of popular society has given up on trying to reach the unattainable carrot that is being pulled further and further out of its reach.  The wealthy are now known as ‘the one per cent’.  They are separate from the rest of us and they have decided the way to maintain society’s wealth is to allow us, the 99 per cent, to have less of the wealth.  Society is no longer wasting its energy trying to reach a dangling carrot; society is scrabbling in the dirt for whatever crumbs have fallen with which it may sustain itself.  There will still be some of the poor who will attain wealth but for most people there will never be the attainment of anything close to the kind of wealth that exists within gated communities and marble towers.  For some people the attainment of enough wealth to buy a week’s worth of food is out of reach.
That is why happiness and fulfilment is being sought in altruism.  Happiness through satisfaction of material desires is no longer practicable on a societal scale.  The vox populi is singing a different tune.  The old order will either be forgotten or if the dinosaurs do not listen it may be overthrown.  Whatever happens, there is definitely change ahead.

The Future of Podcasting

Johannes Gutenberg invented the printing press in the 15th century setting in motion the process of releasing the typewritten word to the general population that eventually developed into webpages such as the one on which you are probably reading this.

 

Thomas Edison invented the phonograph in 1877 setting in motion the process of recording sound that eventually developed into the podcast.

 

The internet grew from the written word on bulletin boards and in an echo of technological development through the centuries gradually incorporated pictures, sound and video.  The podcast was named for the ipod and was one of the best reasons to have an ipod.  Podcasts took off.  As is so often the way on the internet everyone was talking about podcasts and everywhere you looked there were companies setting up podcasts.  The podcast was the future; a way of delivering content to a different audience, the people who listened rather than reading or viewing.

 

The problem was that everyone read on the internet, especially once the internet became filled with the communications of their friends on social networks.  Those who didn’t read wanted something like the television that they were accustomed to watching through the evenings in the pre-internet world.  The people who liked to listen to podcasts wasn’t such an attractive audience for whom to produce content, the profit wasn’t there.  Gradually the podcasts have begun to disappear.  A lot of people who spend time on the web are fans of technology; for these people the disappearance of Stuff magazine’s podcast, followed by Cnet’s main podcast, and most recently by T3 magazine’s podcast has been notable.

 

These 3 big companies of technology have decided that podcasting is not worth the effort involved.  In times of austerity the natural way to save money is to cut back on those expenses that are not profitable enough.  Is this the best plan.

 

Companies are ruled by their shareholders and at regular points they must release details of their profits.  The problem with this is that if they do not continually try to save money and build up good dividends then they will lose value in the shareholder’s eyes with the result that funding will become harder, expansion will become harder, even staying afloat will be harder.  Lose too much value and you risk being bought out and liquidated.

 

However the internet has been with us for a while and there are many people who are beginning to feel swamped by the intensity of information that is delivered.  A short while ago Facebook was developing into something massive.  It was so massive that when it made its initial public offering on the stock market its value ballooned to ridiculous levels that were totally disproportionate to its ability to earn money.  Even though this has now died back Facebook is still left with having to sell a lot of advertising to create the necessary profit to maintain its value.  The result for Facebook users is that newsfeeds are filled with sponsored posts.  Chosen pages are having their posts suppressed if they don’t pay to promote them.  Facebook has become chaotic and time consuming to read.  Those who love facebook are finding that it is eating up too much time to justify its place in their life.

 

Facebook is only one example but in general the web demands too much of those who live there.  200 years ago the average reader would own a few books in their lifetime which they would read and reread, eventually memorising them.  There is now more information uploaded to the internet everyday than any one individual could hope to read in a lifetime.  A lot of it is tripe but a lot of it is stuff that we want to read, in fact most of it is designed specifically to pull all the strings that make us want to read it.

 

A lot of us spend our working lives sitting at desks interacting with computers; we carry phones which have the same functions; it is possible to spend hours conducting a social life under exactly the same conditions.  For the first few years of the internet it was an intriguing mystery.  When the world wide web was created it started to become something that ordinary people would use.  As more people have begun to use it the web has become a potential target for corporate profit.  The result has been the explosion of exciting and enticing content crying out to be seen.  If television was ever the drug of the nation then the web is the crack cocaine that was even more addictive.

 

I am not saying we should all become Amish and reject modern technology but when we find it stealing our lives we have to take something back for the sake of our health.  However we can learn from the internet and besides, we enjoy the information.  The beauty of a podcast is that we can run in the woods while we listen to them; we can go shopping; we can travel to work or to visit friends; we can sew and paint.  All those things that we have lost to the internet can be given back to us by the podcast.  As people start to become disillusioned with the theft of their time they can take it back but still enjoy the benefits of news, reviews and opinion.

 

It seems to me that we are just reaching the point at which the podcast is going to be the solution many of us are looking for.  The demand for profit of corporations is going to drive us away from the internet that we have been enjoying for the last few years, but ironically the demand for profit is what is taking away the refuge that the podcast offers.  There is a future for the podcast but the companies are throwing it away ahead of time.  Like so many things that have come before it, the podcast was invented a little bit ahead of time.  With the right approach the podcast could make a comeback with a vengeance.

 

Having lost three of my favourite podcasts, Stuff, Cnet and T3, I am glad to say that when the Times newspaper decided to shut down its hilarious Bugle podcast the presenters thankfully took matters into their own hands to seek sponsorship and create merchandise to keep it running.  The people who will profit when podcasting again attains a height of popularity will be those people like this who do it because they enjoy it and because it is who they are.  The companies that were only doing it because they smelled a profit may all have ducked out by that point.  There is still a future of great content to be developed and it will be developed by the real enthusiasts, and perhaps that is the best way it should be.

Future PriceSpy gadget guru?

I have recently been placed in the line up for becoming the UK gadget guru for PriceSpy.  It is currently being put to the vote on Facebook.  As far as voting stakes are going I am currently not in the top running but then neither am I at the bottom.  It is unfortunate that friends and connections can be a bit slow at clicking through to things and on Facebook there is always the problem that nobody wants to give any permissions to a site they’ve never previously heard of.

There are eight of us in the running and we have been told to be ready for interviews up in London next week.  They have also asked to see a piece of our writing, naturally focussed on gadgets/technology.  I am planning to write about the Neo900, which I think is a particularly interesting phone soon to be released that has received hardly any publicity due to its opensource origins.  I am being limited to 500 words so I will not be able to say everything I wish to say; I will therefore be likely to publish the full length impression I have been given of the Neo on here for you to read.  In future of course, if I get the job, I will be writing anything technology based on the pricespy blog primarily.

Pricespy themselves are a Swedish outfit I believe, Prisjakt Svaerige.  Their umbrella company is one of the leading Norwegian media companies so they are not a small outfit.  They have successfully entered a number of European markets but this is apparently the first foray into the British technology world.  It is fairly well known that Norway and Sweden are amongst the most advanced nations on the planet.  The economist has named them as some of the best governed countries in the world.  Things are done differently up there in Scandinavia and even with the distrust of big business I usually have, I must say I would feel far happier working for a Norse/Swedish company than I would for most.

Ultimately I am here blogging to blag for your vote.  I don’t know how many people are likely to read this piece of text but if you do then please go to the UK PriceSpy Gadget Guru voting page on Facebook and put in your vote for Ro Atkinson.

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